🚪 Exit Rate Calculator
Calculate exit rate percentage for web pages
Sessions that ended on this page
Total views of this page
How to Use This Calculator
Enter Number of Exits
Input the number of sessions that ended (exited) on the specific page you're analyzing. This data is available in Google Analytics and other web analytics tools.
Enter Page Views
Input the total number of times the page was viewed. This includes both exits and non-exits (visitors who continued to other pages).
Calculate
Click calculate to see the exit rate percentage and other metrics for the page.
Review Results
Use the exit rate to identify pages where users are leaving, optimize those pages, and improve user flow through your site.
Formula
Exit Rate:
Exit Rate = (Number of Exits / Page Views) × 100%
Non-Exits:
Non-Exits = Page Views - Number of Exits
Example 1: Product Page
Exits: 200, Page Views: 1,000
Exit Rate: (200 / 1,000) × 100% = 20%
Non-Exits: 1,000 - 200 = 800 (continued to other pages)
✅ 20% exit rate is good - most users continue browsing
Example 2: Thank You Page
Exits: 800, Page Views: 1,000
Exit Rate: (800 / 1,000) × 100% = 80%
Non-Exits: 1,000 - 800 = 200
Note: High exit rate is normal for thank you/confirmation pages
About Exit Rate Calculator
The Exit Rate Calculator helps website owners and marketers measure the percentage of sessions that end on a specific page. Unlike bounce rate (which measures single-page sessions), exit rate shows where users leave your site after viewing multiple pages. This metric helps identify pages that may need optimization to improve user flow and reduce exits.
When to Use This Calculator
- Page Performance Analysis: Identify pages with high exit rates that need optimization
- User Flow Optimization: Understand where users are leaving your site
- Conversion Funnel Analysis: Identify exit points in your conversion funnel
- Content Optimization: Find pages that may need better content or calls-to-action
- Navigation Analysis: Evaluate if navigation issues are causing exits
- E-Commerce Optimization: Identify cart abandonment or checkout exit points
Why Use Our Calculator?
- ✅ Quick Calculation: Instantly calculate exit rate from your analytics data
- ✅ Clear Results: Easy-to-understand percentage display with performance indicators
- ✅ Additional Metrics: Shows non-exits and page views per exit
- ✅ Performance Indicators: Color-coded results indicate performance level
- ✅ Free Tool: No cost for essential web analytics
Common Applications
- Landing Page Analysis: Measure exit rates for landing pages and optimize them
- E-Commerce Pages: Identify product pages with high exit rates
- Blog Content: Evaluate exit rates for blog posts and articles
- Checkout Process: Monitor exit rates at each step of checkout
Tips for Best Results
- Accurate Data: Use accurate exit and page view data from your analytics platform
- Time Period Consistency: Ensure both metrics are from the same time period
- Context Matters: Some pages (thank you pages, confirmation pages) should have high exit rates
- Compare Pages: Compare exit rates across different pages to identify problem areas
- Segment Analysis: Analyze exit rates by traffic source, device, or user segment
Frequently Asked Questions
What's the difference between exit rate and bounce rate?
Bounce rate measures single-page sessions (visitor left immediately). Exit rate measures the percentage of sessions that ended on a specific page, regardless of how many pages were viewed. A page can have a high exit rate but low bounce rate if visitors viewed multiple pages before exiting.
What's a good exit rate?
Good exit rates vary by page type. Product pages typically have 20-40%, blog posts 40-60%, thank you pages 80-95%. The key is comparing similar page types and identifying pages with unexpectedly high exit rates that need attention.
Should I worry about high exit rates on all pages?
Not all high exit rates are bad. Thank you pages, confirmation pages, and completion pages should have high exit rates. Focus on pages in your conversion funnel or key content pages where you want users to continue browsing.
How do I reduce exit rates?
Reduce exit rates by: improving page content, adding clear calls-to-action, improving navigation, fixing technical issues, adding related content links, improving page speed, and making pages more engaging. Test different approaches to see what works.
Can a page have 100% exit rate?
Yes, if every session that views that page ends there. This is common for thank you pages, confirmation pages, or pages with no navigation options. It's not necessarily a problem - it depends on the page's purpose.
How do I use exit rate data effectively?
Use exit rate data to: identify problem pages, prioritize optimization efforts, understand user flow issues, test improvements, and track optimization results. Combine with other metrics like time on page and conversion rates for complete analysis.