📈 SaaS Metrics Calculator
Calculate key SaaS business metrics
Total monthly recurring revenue
How to Use This Calculator
Enter Monthly Recurring Revenue (MRR)
Input your total monthly recurring revenue from all active subscriptions.
Enter Customer Counts
Input customers at start and end of period, plus new and churned customers during the period.
Calculate
Click calculate to see key SaaS metrics including ARR, ARPU, churn rate, and growth rate.
Review Results
Use these metrics to track performance, identify trends, and make data-driven business decisions.
Formula
Annual Recurring Revenue (ARR):
ARR = MRR × 12
Average Revenue Per User (ARPU):
ARPU = MRR / Average Customers
Average Customers:
Average Customers = (Customers at Start + Customers at End) / 2
Churn Rate:
Churn Rate = (Churned Customers / Average Customers) × 100%
Growth Rate:
Growth Rate = ((Customers at End - Customers at Start) / Customers at Start) × 100%
Example: SaaS Company
MRR: $100,000, Start: 1,000 customers, End: 1,100 customers, New: 150, Churned: 50
ARR: $100,000 × 12 = $1,200,000
Average Customers: (1,000 + 1,100) / 2 = 1,050
ARPU: $100,000 / 1,050 = $95.24
Churn Rate: (50 / 1,050) × 100% = 4.76%
Growth Rate: ((1,100 - 1,000) / 1,000) × 100% = 10%
About SaaS Metrics Calculator
The SaaS Metrics Calculator helps SaaS businesses calculate essential key performance indicators (KPIs) including Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Average Revenue Per User (ARPU), churn rate, and customer growth rate. These critical metrics help track SaaS performance, identify trends, make data-driven decisions, and communicate business health to stakeholders.
When to Use This Calculator
- Performance Tracking: Track key SaaS metrics on a regular basis
- Investor Reporting: Report key metrics to investors and stakeholders
- Business Planning: Use metrics for business planning and forecasting
- Trend Analysis: Identify trends and patterns in business performance
- Benchmarking: Compare metrics to industry benchmarks
- Decision Making: Make data-driven business decisions
Why Use Our Calculator?
- ✅ Comprehensive Metrics: Calculates multiple key SaaS metrics at once
- ✅ Quick Calculation: Instantly calculate all metrics from basic inputs
- ✅ Standard Formulas: Uses industry-standard SaaS metric formulas
- ✅ Clear Results: Easy-to-understand display of all metrics
- ✅ Free Tool: No cost for essential SaaS analytics
Common Applications
- SaaS Companies: Track key metrics for subscription businesses
- Investor Relations: Report metrics to investors and board
- Business Analysis: Analyze business performance and trends
- Strategic Planning: Use metrics for strategic planning
Tips for Best Results
- Accurate MRR: Use accurate monthly recurring revenue, including all active subscriptions
- Consistent Periods: Use consistent time periods for all metrics
- Regular Tracking: Calculate metrics regularly (monthly or quarterly) to track trends
- Segment Analysis: Calculate metrics for different customer segments separately
- Compare Benchmarks: Compare your metrics to industry benchmarks for context
Frequently Asked Questions
What is MRR vs ARR?
MRR (Monthly Recurring Revenue) is total monthly subscription revenue. ARR (Annual Recurring Revenue) is MRR × 12, representing annualized recurring revenue. Both are key SaaS metrics - MRR for monthly tracking, ARR for annual planning and investor communication.
What's a good churn rate?
Good churn rates vary by industry and business model. Generally: B2B SaaS 5-7% annually (0.4-0.6% monthly), B2C SaaS 5-10% monthly. Lower is better. Focus on reducing churn through better product, customer success, and retention strategies.
How do I calculate MRR if I have annual subscriptions?
For annual subscriptions, divide annual revenue by 12. For example, if you have $120,000 in annual subscriptions, MRR = $120,000 / 12 = $10,000. You can also use ARR directly: ARR = Annual Subscription Revenue.
What's the difference between ARPU and ARPA?
ARPU (Average Revenue Per User) and ARPA (Average Revenue Per Account) are similar but ARPA is used when customers may have multiple users. For most SaaS businesses, they're the same. Use ARPU for single-user products, ARPA for multi-user accounts.
How often should I calculate these metrics?
Calculate monthly for MRR, ARR, and ARPU. Track churn rate monthly or quarterly. Monitor growth rate monthly. Regular tracking helps identify trends early and make timely decisions. Most SaaS companies track these metrics monthly.
What if I have different pricing tiers?
Calculate ARPU across all tiers, or calculate separately for each tier. For overall ARPU, use total MRR divided by total customers. For tier analysis, calculate ARPU for each tier separately to understand value by customer segment.